How to find and confirm Product Market Fit? Which segments to promote to? How to choose the right channels? Is the budget enough? How to influence CAC and ARPU? Which hypotheses should be tested tomorrow? What to do on your own, and where to adjust the work of the team? The Product Market course will answer all these questions and teach you how to systematically promote IT products.
After the course, you will:
1. Conduct Market Research, finds Product Market Fit and forms Value Proposition
2. Select target audience segments, work with Buyer Persona and User Persona
3. Create Go-to-market strategy, calculate marketing budget and Unit Economy
4. Develop, measure and scale User Acquisition and Retention Activities across funnels
5. Set up analytics and measure effectiveness, relying on Google Analytics, Facebook, Amplitude
6. Write clear TORs for designers, copywriters, and targeting specialists and control their work
7. Formulate hypotheses to increase ARPU and other metrics
8. Conduct AB Tests and work with cohort analysis