The success of a business depends directly on its ability to meet customer needs and create and promote products that outperform the competition. This is where product managers enter the scene, setting the strategic vision and managing the development of in-demand products.
Tekwill Academy's "Product Management: Level Up Your Career" course is a unique opportunity to deepen your knowledge and skills in this field under the guidance of experienced practitioners from leading technology companies.
This useful course will start on 16 April. It is divided into 8 modules and will last 35 hours.
Table of Contents
Why do you need a product management course?
Upon completion of this course, you will have a solid foundation of product management knowledge and practical skills to successfully create in-demand digital solutions for your customers. Course Features:
- Qualified team of practicing teachers from leading technology companies. Expertise and relevant real-life cases.
- A practice-oriented approach with lots of exercises, business games and project work. You can put your knowledge into practice and analyse specific product challenges under the guidance of a mentor.
- Compliance with international training standards. Upon completion, you will receive a product manager certificate recognised by your main employer.
- Flexible learning format: lectures will take place offline and online.
Learn how to create products that will be in demand not only now, but also in the future. Find product opportunities, manage development and become a scaling expert. A course from Tekwill Academy will be a pass to the team of successful companies.
Course Overview
Module 1 begins with a general introduction to product management. You will learn about different types of products, including software, mobile applications and hardware solutions. Lecturers will explain the role of product managers so you can clearly understand your responsibilities. You will learn how to build an effective team.
Module 2 focuses on user research, which is an important aspect of developing a successful product. You will learn where to get product ideas and why user surveys are so important. The course covers both quantitative and qualitative research methods such as interviewing and user segmentation. Practical work will allow you to consolidate knowledge in practice.
Module 3 focuses on processing the information obtained during a user interview. You will learn how to extract valuable insights, categorise the data and transform it into product value propositions. Practical projects will help you to practically present the results of the research.
Module 4 details business modelling and strategic product planning. The structure of different business models, design thinking, hypothesis-driven work and market evaluation are covered. Explore the Lean Canvas business model and learn how to formulate reasonable goals for your products. Practical work will allow you to successfully apply what you have learnt in the future.
Module 5 focuses on prototyping and user interface design. You will learn about prototyping tools, the difference between UI and UX, and practice prototyping and testing.
Module 6 focuses on using metrics to evaluate product success. Learn about data-driven approaches and common metrics such as AAARRR. Course mentors will share tools to help you identify relevant metrics, analyse product metrics and make informed decisions.
Module 7 covers product specification prioritisation and management of work in progress. Methods of describing product requirements and prioritisation. Also covered will be how to evaluate team and individual productivity, product life cycle and release management.
Finally, module 8 provides tips on how to prepare for an interview for a product manager position. You will learn the principles of emotional intelligence and team management, CV structure, interview preparation strategies and non-violent communication techniques.
Course tutors
Elena Pavlovskaya
- Senior Product Manager Portside.co
- Founder of techdoor.md
- Co-founder of the product manager community in Moldova
- 17 years in IT
- Experience with various products in the B2B sector (CRM, ERP, CLM)
Sergey Bobrov
- 9 years in the development of cutting-edge innovations
- Expertise in EdTech, FinTech, MediaTech
- Outstanding ability to build products from concept to optimisation
- Focus on finding new ways to sustainably grow products and their performance
How to get on the course
Course discounts on all course packages are available until the end of the week. There is a possibility of partial payment. All detailed information on Tekwill Academy website.
Make a career breakthrough and don't miss your chance to join the growing army of high-calibre product managers from around the world. Tekwill Academy's Product Management: Enhance Your Career course is an investment in an in-demand profession and a successful future.
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