Workshop: Personify your business. Tools for building a customer-centric business

Starting and growing a business is hard - entrepreneurs often need help to keep their heads above water. Between shipping product features and getting sales off the ground, we tend to lose touch with the customer: who they are, their problems and needs, and their day-to-day life.

Join us on February 15 for an insightful workshop with Doina Chiselita, Senior Strategy Manager | Experian.

Speaker: Doina Chiselita, Senior Strategy Manager at Experian
Workshop topic: Personify your business. Tools for building a customer-centric business
Venue: Fintech Hub
Date and Time: 15 February, 18:30.

You will learn about two important tools that go hand in hand - the customer value proposition map and the customer persona. During the event, you will explore how these tools can be used to build, market, and sell your product - with practical examples from London's Silicon Roundabout.

Doina Chiselita has experience in strategy for tech/fintech startups and scaleups (sales analytics, competitor analysis, pricing, market sizing, product positioning, etc.).

After the workshop, we will have a network session over a glass of wine. Snacks are on us.

Get your ticket now and see you there: https://unde.io/event/277

This programme is powered by XY Partners, a startup incubator from the Republic of Moldova, with the financial support of the Western NIS Enterprise Fund, which supports initiatives that promote reforms in Ukraine and Moldova and transformational projects. The location and recording of the video are supported by the European Bank for Reconstruction and Development (EBRD), with funding from the Italian Ministry of Foreign Affairs and International Cooperation through the Central European Initiative (CEI).