The Content Master course covers all aspects of text, video and educational content for both external and internal content marketing. As part of the training, you'll learn how to develop a content strategy and content planning, learn how to implement placements on different platforms and evaluate the effectiveness of your work. Our course is presented in a video-based format, complete with Q&A sessions and individual review of completed assignments.
After the training, you will master new techniques and tools:
1. using artificial intelligence to optimise processes
2. Market positioning
3. Lead generation funnels
4. SMM and external publications
5. Scaling the effectiveness of content
6. Metrics and metrics. Measuring, analysing and monitoring content metrics
7. Turning content into a revenue-generating tool
