Many businesses fail when they launch a new product or expand into new markets. Because of this they suffer financial losses and get discouraged, and for startups it even means business failure. It all happens because of a non-existent or ineffective market penetration strategy.
Just thinking about the process of creating a market penetration strategy makes you want to give up, doesn't it? Or maybe you don't know what GTM is and how to create one? Then you shouldn't miss the July 16 workshop with Ștefan Scorțescu, founder of TypeCharm. You will learn how to build a market penetration strategy step by step.
WHY attend:
- You will understand why market penetration strategy is important
- You will find out what market penetration strategies are and which one is right for you
- You will discover and analyse each component of the market penetration strategy
- You will learn which pitfalls to avoid
- You will be involved in practical exercises
- Learn about GTM in foreign markets
Stefan has prepared hands-on activities for each component of GTM: market, market size, cyclicality, segmentation and ideal customer profile, customer acquisition cost, distribution and pricing policy, product-market fit, key product messages, GTM in foreign markets.
Register now, places are limited: https://airtable.com/appDHYkIOi47L…/pag4RBCS4CpOTBitL/form
Speaker: Ștefan Scorțescu, founder of TypeCharm, Ex McKinsey
Date: July 16
Time: 18:00
Location: maib park, str. 31 August 1989, nr. 127, Chișinău
Participation is FREE with prior registration
The event is organised within the Entrepreneurship in Residence Programme in Moldova and hosted by maib. The programme is organised by XY Partners, with the support of the Western regional investment fund NIS Enterprise Fund, in partnership with the Future Technologies in Moldova Project, funded by USAID, Sweden and UK.
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