How to create a content strategy and tell your brand story through storytelling

Every entrepreneur wants to increase visibility and sales. A well-structured content strategy and storytelling are tools that bring such results if created and implemented effectively.
On July 23, we invite you to the workshop "How to create a content strategy and tell your brand story through storytelling" with Natalia Muntean, communication specialist and journalist.
At the event you will learn how to use storytelling to tell a brand story and how to create a content strategy. You will analyse case studies and work on practical exercises.
Agenda:
Storytelling
What is the brand story and its fundamentals (origin story, mission, vision)
How to create a message that resonates with the audience and creates an emotional connection
Visual storytelling and its importance (logo, colour palette, types of content
Content strategy:
Setting SMART objectives and aligning with overall company goals
Creating a content calendar and using content creation tools.
Strategies for using and repurposing content for business distribution channels

Date: July 23
Time: 18:00
Location: maib park, str. 31 August 1989, nr. 127, Chișinău
Participation is FREE with prior registration
Who is this event for? Entrepreneurs, marketing and communication specialists, content creators. Places are limited, register and book one now: https://airtable.com/appDHYkIOi47L…/paggNSWxO1oY2uQon/form
Natalia has helped numerous brands create authentic and engaging content.
The event is organised within the Entrepreneurship in Residence Programme in Moldova and hosted by maib. The programme is organised by XY Partners, with the support of the Ukraine-Moldova American Enterprise Fund, in partnership with the Future Technologies in Moldova Project, funded by USAID, Sweden and the UK.