
You know that moment when a potential customer arrives on the site, looks at the products, but doesn't buy? Or when they follow, add the product to cart... then disappear? He's not lost. It's stuck in the Messy Middle - the gray area between intent and action, where choices become complex and attention becomes fragmented.
✅ If you're an entrepreneur or marketer, understanding this space is essential. This is where sales are decided. This is where you have the opportunity to influence the decision, if you know how.
📊 If you want to find out how, we invite you to a FREE hands-on session, where Daniela Avramioti - Analytical Marketing & Retail Strategist, will talk about the Consumer Decision Cycle: Online Behavior, AI for Trends and Data-Driven Marketing.
📅 May 6
🕒 17:00
📍 maib park
📌 Agenda:
- How people navigate purchase decisions and what the "Messy Middle" means
- Analysing consumer behaviour with AI
- Identifying trends and insights
- Optimizing marketing strategies
- Testing, experimentation and continuous learning
- QA
🧠 In a world where customers are always connected but rarely decisive, the one who understands the chaos wins, without throwing money in the wind.
📅 Free hands-on session for entrepreneurs, marketers, young people with business ideas, passionate about sales, e-commerce. Limited places.
Register now: https://forms.gle/EMP14bQzJMd3RtqH9
Daniela, Former Senior Analytical Consultant at Google Daniela has worked as a Senior Analytical Consultant at Google and has worked with brands such as Unilever, L'Oréal, McDonald's, P&G and Diageo, helping them optimise their marketing investments and scale their digital strategies for retail portfolios of over $400M. Previously, she worked in TV advertising production, making commercials for brands like LinkedIn, and helped develop an advertising budget optimisation tool for Heineken.
This project is realised with the support of Ukraine-Moldova American Enterprise Fund (UMAEF) in partnership with maib and implemented by XY Partners.
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